Why Gemley Exists
Gemley was born outside a restaurant on the night of my birthday dinner — my friend Love took me out. Getting there was a fight: no matter where I went, Google Maps kept giving me wrong directions. And standing outside, waiting for her so we could check in together, I said it: there has to be a better map solution out there — one that lets you take the shortcut and gives you the faster way to get there. A map made by the neighbors.
Because who actually knows the shortcut? Not the algorithm. The neighbors. The regulars. The people a place knows by name, whose order is already in the bartender's head before they sit down. That's Gemley — the roads the neighbors actually take, and the app of the people who belong to a place. It was born standing outside, waiting, talking it into existence. It's built by its neighbors because it was born that way.
— Holden, founder · MHG Group